The first ai Loadboard

How TrueNorth Uses AI

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Loadie: AI-Powered Voice Assistance

Our proprietary Loadie feature utilizes state-of-the-art AI, including Large Language Models (LLMs) such as ChatGPT, to streamline interactions. From voice-to-text transcription to contextual responses, Lodie enhances user engagement and operational fluidity.

Post-a-Truck: Simplified Capacity Posting

Streamline capacity postings with AI-driven text-to-voice and voice-to-text capabilities. By validating and structuring inputs efficiently, Post-a-Truck ensures accurate postings across our integrated systems, optimizing your workflow effortlessly.

Load Management and Optimization

TrueNorth uses LLMs to make load data ingestion effortless—no API needed. Just email your load lists in CSV, PDF, or Excel format. Our system handles multiple file types and standardizes them automatically. Unlike most API integrations, which don’t refresh data in real time, TrueNorth keeps your load data current as often as your brokers send updates—however and whenever works best for you.

Intelligent Load Matching

TrueNorth uses advanced AI to match broker loads with the right carriers—those who meet requirements, are available, in the right location, and qualified to haul. Whether from emailed load lists or live updates, our system ensures each match aligns with carrier preferences and operational standards

Loadie Presented at TIA 2025

At TIA 2025 Media Day, our VP of Business Operations, Mike Davidian, took the stage to unveil Loadie, our AI-powered loadboard built to streamline freight matching and unlock smarter dispatching. Watch the full presentation to see how Loadie is reshaping the future of logistics.

Real Freight. Real Roots.

That truck in the photo? It’s where our story begins. Founded by Jin Stedge—an MIT grad from a trucking family—TrueNorth started as a carrier before evolving into the platform we are today.

We honor the trusted loadboards and strong broker-carrier relationships that have always worked—while using modern technology to handle the busy work, so people can focus on what truly matters.

Your Freight. Our Platform.

Join a network built for modern brokers and carriers who want more control, less friction, and real results—get started for free.

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