Loadie is TrueNorth’s AI engine built on large language models (LLMs) and freight-specific logic. It enables intelligent load matching and voice/text interactions for communicating and booking loads — reducing manual work and accelerating bookings.

Loadie ingests spreadsheets, PDFs, or emails, parses unstructured data, and normalizes it into structured load data ready for matching — no manual re-entry needed.

TrueNorth’s voice interface filters out background noise (e.g. engine sounds), transcribes spoken responses, and processes them in context to execute workflows — you can switch between voice and text inputs seamlessly.

Yes — Loadie is domain-specific, meaning it’s trained on logistics and freight data. It also uses validation checks as well as human oversight to ensure matches meet compliance standards.

Loadie makes suggestions, but carriers and brokers can accept or reject matches. Suggestions can be updated based on preferences and requirements.

The free tier for brokers includes unlimited postings and core load ingestion features. Premium AI capabilities — e.g. intelligent load matching, private loadboards, instant outreach to targeted carriers, and seamless booking — are part of our paid premium plans. For more information, see our pricing page.