Pricing

An AI-Powered Platform for Brokers and Carriers

For Brokers

What's included for free:

Unlimited loadboard postings
Easy load ingestion (via xls, csv, pdf, email)

Premium features:

Network of 50,000+ carriers
Control who sees your loads
Intelligent load matching
Instant outreach to targeted carriers
Truck list if you don't want to post loads
Extensive carrier compliance information
Dashboard for easy load management
TMS integration available
Sign up for a demo and free two week trial!
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For Carriers

What's included for free:

Loadboard with 100,000+ loads
Loadie, your AI dispatcher
Exclusive loads not found elsewhere
Market rate data
AI voice and text assistance
Load document management, including invoicing
VIP deals and discounts with partners
Mobile app and desktop web

Premium features:

Web platform for dispatchers
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Frequently Asked Questions

Broker Questions

How long does it take to get started with TrueNorth?

You can be up and running in just a few hours. There’s no complex integration or heavy tech lift required — we’ll walk you through setup and get you booking faster right away.

How do you qualify carriers in the Loadie network?

We vet 50,000+ active carriers based on FMCSA safety ratings, authority status, and equipment type — so you’re not wasting time with unfit options.

Will Loadie replace my reps or load board?

Loadie enhances your team’s workflow. It automates the repetitive outreach and matching so your reps can focus on carrier relationships.

Can I control who sees my loads?

Yes. You decide whether to broadcast to the entire network or target only carriers that meet specific criteria — by lane, equipment, or previous relationships.

What if a carrier Loadie contacts doesn’t respond?

Loadie follows up automatically via voice and SMS. If there's no interest, it moves on to the next qualified match so your team can keep momentum.

Do you have to pay to use the loadboard?

At the moment, all vetted brokers will be able to use our standard version for free.

Can I view my posted loads?

Absolutely. You can view your loads in your Broker Portal Homepage.

How does pricing work?

Approved brokers can post to our loadboard, Load Central, for free! We offer flexible pricing for advanced AI Loadboard features that align with your freight volume and booking goals.

Carrier Questions

What is a loadboard?

A loadboard is a freight matching service that connects carriers and freight brokers. It's now a searchable online tool that displays available loads and usually rates posted by brokers.

Do you have to pay to use the loadboard?

Not at all. It's 100% free for owner-operators and single driver carriers. More seats are available on request.

How do I search on the loadboard?

It's super simple with the TrueNorth app. Just open your home screen and enter your origin and destination. Then click the search button to find thousands of loads.

If you want to take your search to the next level, then use Loadie, your AI dispatcher. Loadie will search for loads while you work, rest, and a sleep.

I am already factoring. Can I sign up with TrueNorth?

Yes! You can connect your factoring company to our platform, and we'll send your documents directly to your factoring company.

What types of loads can I find on your loadboard?

We carry all general freight including, but not limited to: dry van, reefer, drop-deck, flatbed, specialized, and more.

Is TrueNorth a loadboard?

Yes, the TrueNorth app provides a loadboard with over 100,000 daily loads. But we also go well beyond that. With our free virtual dispatcher service, TrueNorth connects you with brokers who provide exclusive loads before they post those loads to any loadboards.

Don’t see the answer to your question? Email us at support@gettruenorth.com or send us a message via chat!

The First AI Loadboard

AI powered load matching that connects the best brokers to the right carriers, fast.

What is a loadboard?

A loadboard is a freight matching service that connects carriers and freight brokers. It's now a searchable online tool that displays available loads and usually rates posted by brokers.

Do you have to pay to use the loadboard?

Not at all. It's 100% free for owner-operators and single driver carriers. More seats are available on request.

How do I search on the loadboard?

It's super simple in the TrueNorth app. Just open your home screen and enter your origin and destination. Then click the search button to find thousands of loads.

If you want to take your search to the next level, then use Loadie and post your truck's availability. Loadie will search for loads while you work, rest, and sleep.

I am already factoring. Can I sign up with TrueNorth?

Yes! You can connect your factoring company to our platform, and we'll send your documents directly to your factoring company.

What types of loads can I find on your loadboard?

We carry all general freight including, but not limited to: dry van, reefer, drop-deck, flatbed, specialized, and more.

Is TrueNorth a loadboard?

Yes, the TrueNorth app provides a loadboard with over 100,000 daily loads. But we also go well beyond that. With our free virtual dispatcher service, TrueNorth connects you with brokers who provide exclusive loads before they post those loads to any loadboards.

FAQS

Frequently Asked Questions

Don’t see the answer to your question? Email us at support@gettruenorth.com or send us a message via chat!

Is the TrueNorth app really free for carriers?

Yes, the TrueNorth app is 100% free for the first user at any trucking company. No credit card required to sign up.

What types of loads does TrueNorth support?

The TrueNorth Loadboard supports dry van, reefer, flatbed and power only. We do not yet support bulk loads, hopper, tanker, stepdeck, lowboy, box truck, hotshot or sprinter van.

The TrueNorth Trucklist (which allows brokers to see your availability and reach out to you with exclusive loads) does support box truck, hotshot, and sprinter van in addition to dry van, reefer, flatbed, and power only.

I am already in a factoring agreement. Can I sign up with TrueNorth?

Yes! You can connect your factoring company to our platform, and we'll send your documents directly to your factoring company.

Is TrueNorth a loadboard?

Yes, the TrueNorth app provides a loadboard with over 100,000 daily loads. But we also go well beyond that. With our free virtual dispatcher service, TrueNorth connects you with brokers who provide exclusive loads before they post those loads to any loadboards.

What types of carriers can I find on your loadboard?

Our app features a wide variety of carriers to meet your shipping needs, including dry vans, reefers, flatbeds, conestogas, and more.

How can I benefit from using the TrueNorth loadboard?

While traditional load boards stop at posting, Loadie goes further — we actively match carriers to your freight using AI, saving you time and helping you cover more loads, faster.

Our AI doesn’t just wait around for drivers to search — it reaches out to them. Loadie automatically contacts, matches, and engages the right carriers, so you can skip the endless cold calls and emails.

With thousands of carrier touchpoints per hour, Loadie helps you:
- Reach thousands of carriers in a few minutes
- Automate outreach via voice, email, and SMS
- Fill loads faster and scale your team without hiring

Yes, you can post — and with Loadie, that’s just the beginning. From load creation to carrier confirmation, your AI agent is working 24/7 to keep your freight moving.

All with full transparency, broker dashboard control, and hands-on support when you need it.

How many loads can I post on LoadCentral? 

There's no limit to the amount of loads you can post. From a couple of manual uploads to hundreds of loads via email or csv, the choice is yours.

Do you have to pay to use the loadboard?

At the moment, all vetted brokers will be able to use our standard version for free.

Can I view my posted loads?

Absolutely. You can view your loads in your Broker Portal Homepage.

Can I post loads on LoadCentral loadboard?

It's super simple to post loads to LoadCentral loadboard. You can manually add loads in the app, upload a csv, or send via email for upload into the system. Once you have your loads in place, you can even decide on who can see your loads based on approval status, favorite, or other criteria.