In this article, we explore some of the key tech solutions that TrueNorth supports, including cutting-edge innovations like Control Tower, Cargado, and Freight Caviar’s Shipper CRM 2.0, as well as a roundup of TrueNorth’s official technology partnerships. 

Control Tower: AI-Powered Freight Email Analytics

In a fast-paced logistics business, critical information is often buried in email inboxes. Control Tower is an AI-driven business intelligence solution that tackles this challenge by bringing visibility into freight email communications. TrueNorth’s own team appreciates the need for such a tool — as CEO Jin Stedge notes, back in their carrier days they had to manually analyze inbox data by connecting their email client (Front) to a data warehouse (Snowflake) and running queries, a cumbersome process that “would have loved something like Control Tower”. 

Now, Control Tower (developed by Levity.ai) offers exactly that: it automates inbox analytics so logistics companies no longer have to fly blind. The system connects to multiple email accounts (Outlook, Gmail, or shared inboxes like Front) and uses AI to classify and extract data, compiling a full picture of communication patterns. Leaders can finally answer questions like “How many quote requests did we get last week?” or “Are we responding fast enough to win more loads?” with real data instead of gut feeling. 

Cargado: Innovating Cross-Border Freight Networks

Cargado is a new freight technology platform that exemplifies TrueNorth’s strategic focus on solving specific industry pain points. It is the first invite-only load board dedicated to cross-border freight between the United States, Mexico, and Canada. Founded by Matt Silver — a logistics veteran who previously built a successful cross-border brokerage (Forager) and grew up in the industry at Coyote Logistics — Cargado brings unparalleled expertise to the complex world of international trucking. 

The platform connects vetted brokers, 3PLs, and freight forwarders with a curated network of cross-border carriers, allowing them to post and bid on loads that “touch Mexico” in either direction. What makes Cargado innovative is that it handles negotiations and load matching entirely within the system, creating a faster and more transparent booking process. By prioritizing security (most carriers in the network are C-TPAT or OEA certified) and focusing exclusively on cross-border requirements, Cargado enables shippers and carriers to do business with confidence in an area traditionally fraught with complexity. 

Freight Caviar’s Shipper CRM 2.0: Connecting Brokers with Shippers

Another technology drawing TrueNorth’s interest is Shipper CRM 2.0, an innovative platform from the team behind Freight Caviar. Small trucking companies and owner-operators are always eager to find more direct shippers (so they can secure loads without relying solely on brokers), and Shipper CRM is designed to facilitate exactly that. It is a purpose-built CRM and lead generation platform for freight sales — essentially a database and toolkit to help freight brokers (and by extension, carriers with sales teams) find and build shipping relationships more efficiently. 

In practical terms, Shipper CRM uses automation and AI to save hours of research on each prospect, scanning myriad sources (from online databases to Google Maps and LinkedIn) to present up-to-date information on potential shippers. By indexing tens of thousands of shippers in the United States and providing search and filtering tools (like a “Magic Map” for targeting customers by location and freight patterns), the platform enables users to pinpoint promising shippers quickly. The TrueNorth team is excited about Shipper CRM 2.0 because it aligns with our mission of empowering carriers: a small fleet or owner-op that leverages such a tool could directly connect with more shippers and diversify its freight opportunities. 

TrueNorth’s Strategic Technology Partnerships

Beyond these new tools, TrueNorth has established strategic partnerships with a wide range of technology and service providers. Each partnership is carefully chosen to address a crucial aspect of running a trucking business, ensuring that only vetted, high-impact solutions are offered to TrueNorth’s users. Below is a summary of TrueNorth-approved tech partnerships that collectively cover everything from pricing intelligence to compliance:

• Greenscreens AI – TrueNorth integrates Greenscreens.ai to give carriers unprecedented market intelligence for spot rates. This dynamic pricing engine uses machine learning (analyzing over 130 data points per lane) to generate precise, real-time truckload rate forecasts, enabling carriers to quote loads with confidence and maximize margins. By leveraging Greenscreens’ data-driven insights, carriers on TrueNorth’s platform gain a strategic edge in negotiating and understanding market rates beyond traditional pricing models.
• OnRamp Fuel Card – In partnership with OnRamp, TrueNorth offers carriers an innovative fuel card program that can save up to $0.56 per gallon on diesel, translating to about $7,000 in annual savings per truck. These fuel discounts, accessible via the TrueNorth app, help drivers significantly cut one of their biggest operational expenses. Beyond savings, the OnRamp card provides convenience (nationwide acceptance), real-time expense tracking, fraud protection, and 24/7 support to streamline fuel management for carriers. It’s not just a payment method, but a strategic financial tool embedded in TrueNorth’s ecosystem.
• ATBS (American Truck Business Services) – TrueNorth’s partnership with ATBS gives independent contractors and fleet owners access to industry-specific accounting and financial management services at discounted rates. ATBS brings professional bookkeeping, tax preparation, and business consulting expertise tailored to trucking. Their RumbleStrip software suite offers intuitive benchmarks and dashboards (with red-light/green-light indicators on profit & loss statements) so owner-operators can track their financial health, compare against peers, and identify areas to improve. By integrating ATBS services, TrueNorth helps drivers stay on top of taxes, compliance, and profitability without getting bogged down in paperwork.
• HNI Insurance – Through HNI, TrueNorth delivers a comprehensive insurance program custom-built for trucking companies and owner-operators. This partnership allows even small fleets to access critical coverages — from auto liability and cargo insurance to physical damage and workers’ comp — at competitive big-fleet rates that would otherwise be out of reach. TrueNorth users benefit from HNI’s specialized trucking insurance expertise and gain negotiating power typically reserved for large carriers. Moreover, the HNI partnership offers a one-stop solution for risk management, including health insurance options and compliance support for DOT regulations, all integrated into the TrueNorth platform.
• The Gold Program (Tires) – TrueNorth has teamed up with The Gold Program to help carriers save on tire expenses. Members can purchase tires from major brands at national account pricing, resulting in an average savings of approximately $40 per tire, regardless of fleet size. This means even an owner-operator can get big-fleet discounts on quality tires. The program also includes 24/7 emergency roadside tire service and flexible purchasing (buy only what you need, when you need it), so carriers can manage tire costs and downtime more effectively. 
• Foley Services – To simplify the complex world of DOT compliance, TrueNorth partnered with Foley Services. Foley’s digital platform automates and manages driver qualification files, safety checks, drug & alcohol testing, FMCSA Clearinghouse queries, and more, all in one place. With over 30 years of compliance experience and 50,000+ clients, Foley helps carriers avoid violations by sending instant alerts for any lapses and by converting tedious paper records into easy digital formats. By integrating Foley’s compliance solution, TrueNorth frees carriers from administrative headaches and helps them maintain good safety ratings and DOT compliance with minimal effort.
• Fleet Nav Systems (Geotab ELD) – TrueNorth’s partnership with Fleet Nav Systems provides carriers with a powerful yet flexible Electronic Logging Device (ELD) and fleet management solution. Fleet Nav is a specialized Geotab reseller that not only offers the robust Geotab ELD platform but also builds custom integrations and configurations to meet each fleet’s unique needs. TrueNorth users get access to advanced telematics tools for tracking, compliance, and analytics, all supported by Fleet Nav’s U.S.-based team available 24/7. This means carriers can streamline Hours-of-Service compliance and optimize operations with technology tailored to them, rather than a one-size-fits-all product.
• Motive (Formerly KeepTruckin) – Motive is a leading all-in-one fleet management system, and TrueNorth has made it part of its approved tech stack. With over 1,000,000 drivers and 60,000 carriers already on the Motive platform, it brings proven capabilities in ELDs, GPS tracking, log auditing, driver safety, and dispatch workflow. By integrating Motive, TrueNorth offers carriers a familiar and feature-rich operations system: real-time visibility of truck locations and driver hours, automated IFTA fuel tax reporting, AI-powered dashcams for safety, and more.
• Carrier Source – TrueNorth has partnered with Carrier Source, a next-generation load board and carrier marketplace that emphasizes quality and transparency. Carrier Source aggregates official DOT safety data, insurance info, and verified user reviews into a platform where shippers and carriers can connect more efficiently. For carriers, this means easier access to freight opportunities nationwide, as the system’s automated matching helps small carriers find loads that fit their profile while giving shippers confidence through built-in vetting. Features like real-time GPS load tracking and digital document management are included, reducing the friction in securing loads. 
• CarrierForge – CarrierForge is more than a compliance service; it’s a business launchpad for new trucking entrepreneurs. TrueNorth’s partnership with CarrierForge means that drivers looking to start their own carrier or expand their operations get guided support in setting up authority (MC/DOT), navigating regulations, and making initial strategic decisions. CarrierForge’s platform ensures all the necessary filings and registrations are done correctly and quickly, sparing newcomers from costly mistakes. Beyond startup, CarrierForge provides ongoing consulting, compliance monitoring, and tools (through a membership program) to help carriers stay on track and grow sustainably.
• Roadside Masters – When a truck breaks down on the road, minutes matter. TrueNorth’s partnership with Roadside Masters (RSM) gives carriers peace of mind through 24/7 emergency roadside assistance across the US and Canada. RSM has a network of over 40,000 service providers and has been assisting truckers since 2010. Through TrueNorth, carriers can enroll in flexible roadside assistance plans that cover heavy-duty towing (usually up to 50 miles), tire changes, jump-starts, lockouts, and more. The moment a driver calls for help, RSM’s system uses GPS to dispatch the nearest vetted service provider and even leverages pre-negotiated rates to save on repair costs.
• Repowr – TrueNorth has also approved Repowr, a trailblazing logistics platform for trailer sharing and utilization. Repowr’s Universal Trailer Network (UTN) is essentially a marketplace for trailers: it connects shippers, carriers, 3PLs, and leasing companies to rent and exchange idle trailer capacity on demand. For carriers, this means that if you need an extra trailer in a certain region or want to earn extra revenue from your underutilized equipment, Repowr makes it possible through a secure digital platform. The system handles insurance verification, digital contracts, and even dynamic pricing, so transactions are smooth and trustworthy. By tapping into Repowr via TrueNorth, carriers can significantly reduce empty miles and boost asset utilization, effectively “maximizing revenue per trailer” in a way that traditional one-to-one contracts never allowed. 

Conclusion

TrueNorth’s curated network of approved technologies and partnerships is all about giving carriers a strategic advantage. From AI-powered analytics and intelligent pricing to cross-border load opportunities, direct shipper leads, and automated back-office support, each tech partner addresses a critical piece of the puzzle. TrueNorth’s technical and strategic vision is evident in the way we select technology: if a tool can make operations more efficient, data-driven, and profitable for carriers, it earns the TrueNorth seal of approval. Armed with these approved technologies, carriers in the TrueNorth ecosystem can streamline their businesses, stay compliant and competitive, and focus on what truly matters — delivering freight and growing their relationships — while the cutting-edge tech takes care of the rest.