Access To 100,000+ Loads

TrueNorth has access to over 100,000 loads from hundreds of reputable brokers. We use these loads to power our recommendations for you.

Custom Load Suggestions

From your OTR load documents, we identify your load preferences and send you customized load suggestions to your phone and email.

We Handle Everything For You

All you need to do is keep sending your load documents to OTR. Our AI does the rest to learn what you like.

All Free, No Commitment

All free. No commitment from you (stop anytime). Sign up below in 10 seconds to get started.

You Keep Trucking. We'll Keep Searching.

You Keep Trucking.
We'll Keep Searching.

You don't need to scroll loadboards forever or make calls endlessly. Your free AI Dispatcher will work while you drive, deliver or rest. All you need to do is provide your contact details below and your load docs to OTR.

No OTR information will be shared with TrueNorth unless you sign up below and thereafter your OTR information will only be used for your load recommendations alone.

We Learn Your Lanes

TrueNorth ingests broker load data directly from spreadsheets, CSVs, PDFs, or emails. Using LLMs and domain-specific preprocessing, the system parses various file formats, standardizes field structures, and updates listings dynamically. Unlike traditional integrations that rely on fixed update intervals, TrueNorth refreshes load data continuously as updates are received, ensuring brokers and carriers always work from the most current information.

We Track Your Drop-Offs

TrueNorth’s load-matching engine evaluates and grades matches between broker-posted loads and carrier-submitted availability. Matching is based on multi-factor criteria, including location proximity, compliance requirements, historical behavior, stated preferences, and equipment type.

We Send You Recommendations

Carriers can "post-a-truck" using a carrier-facing workflow for submitting truck availability. Using Loadie’s parsing and validation capabilities, it extracts key fields—origin, destination, equipment, timing—and transforms raw input into structured, match-ready data. Whether entered via voice or typed form, submissions are normalized and available for broker discovery and automated matching. This speeds up matching and improves visibility of real-time capacity.