We Learn Your Lanes

From your OTR load documents, we identify the lanes you like to run. You don't need to lift a finger.

We Watch Your Drop-Offs

We automatically see where you’re finishing your current load so we can find the next one.

We Send You The Best Loads

We email and text you with your next $$$ load options - customized for you.

You Keep Trucking. We'll Keep Searching.

You don't need to scroll loadboards forever or make calls endlessly. Your free AI Dispatcher will work while you drive, deliver or rest. All you need to do is provide your contact details below and your load docs to OTR.

We Learn Your Lanes

TrueNorth ingests broker load data directly from spreadsheets, CSVs, PDFs, or emails. Using LLMs and domain-specific preprocessing, the system parses various file formats, standardizes field structures, and updates listings dynamically. Unlike traditional integrations that rely on fixed update intervals, TrueNorth refreshes load data continuously as updates are received, ensuring brokers and carriers always work from the most current information.

We Track Your Drop-Offs

TrueNorth’s load-matching engine evaluates and grades matches between broker-posted loads and carrier-submitted availability. Matching is based on multi-factor criteria, including location proximity, compliance requirements, historical behavior, stated preferences, and equipment type.

We Send You Recommendations

Carriers can "post-a-truck" using a carrier-facing workflow for submitting truck availability. Using Loadie’s parsing and validation capabilities, it extracts key fields—origin, destination, equipment, timing—and transforms raw input into structured, match-ready data. Whether entered via voice or typed form, submissions are normalized and available for broker discovery and automated matching. This speeds up matching and improves visibility of real-time capacity.