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Check out our video about our platform for carriers — a FreightTech 100 winner for top loadboards!
One of the standout features of Loadie is its ability to recommend loads that are not openly available to everyone. It's like having a trusted matchmaker setting up your first date.

Because of TrueNorth, I am making more money than I ever have. It is an amazing App that makes it easy to book my own loads. I don’t have to use a dispatching service anymore because of the new AI features that TrueNorth has launched. It is a really amazing loadboard and App!
















TrueNorth is a free, AI-powered loadboard and freight matching platform built for carriers. It gives you instant access to 100,000+ loads and uses our AI dispatcher, Loadie, to find the best load matches based on your preferences. With Loadie’s help, you can spend less time searching or waiting on hold — and more time moving the loads that fit your business.
TrueNorth is the only 100% free loadboard with an AI dispatcher you can chat with. Instead of just listing loads, TrueNorth works for you — your AI dispatcher, Loadie, automatically finds and checks loads that fit your preferences, filters by your criteria, and even contacts brokers on your behalf, saving you time and helping you book better loads faster. See how we compare with DAT, Trucksmarter, 123Loadboard, and Truckstop.
Visit the download page to get the TrueNorth app or desktop version. Then follow the steps to create an account. You’ll need a valid DOT number to sign up.   You can also visit our Account Information Help Guide.
TrueNorth’s free loadboard supports loads for dry van, reefer, flatbed, power-only and box truck. It displays thousands of daily loads across all major lanes in the U.S.
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TrueNorth does not currently support hot shot or sprinter van.
Use these quick tips to get the most out of TrueNorth:
- Set Your Favorite Lanes: Provide TrueNorth with your favorite lanes and Loadie will send you custom load matches that fit your preferences. Read more.Â
- Post Your Availability: Let Loadie know where you want to go and Loadie will constantly search for your next great load. Read more.
- Use Filters: Narrow searches by lane, equipment, or rate for faster results. Read more.Â
- Leverage Rate Intelligence: Compare rates and profit based on your operational costs to prioritize profitable loads. Read more.Â
Here are a few other helpful articles:Â
‍Checking a Load’s Availability
‍How to Find, Negotiate, and Secure Your Best Load
‍Get to Know Load Central
TrueNorth’s loadboard remains free for carriers because we charge brokers for our features. See our Pricing page for full details.