TRUENORTH BLOG

Latest Articles from TrueNorth

Optimize your business for profit and time. Get the latest tips on growing your revenue, reducing your costs, and getting paid (in full) fast.

Long-Haul Driver's Top Five Favorite Places to Eat in Wisconsin

August 26, 2025

I-94 and the other routes of Wisconsin can provide hearty places to eat for drivers. These are some of our top choices in the state.

Brokers Corner: Finding and Keeping Carriers

August 20, 2025

For brokers, finding and keeping reliable carriers is key. But it can also be challenging. We've got you covered with our latest installment of TrueNorth's Brokers Corner.

TrueNorth-Approved Tools: Empowering Carriers through Strategic Tech Partnerships

August 12, 2025

Modern trucking operations are increasingly driven by smart technology solutions. TrueNorth has embraced this trend by integrating and endorsing only the best-in-class tools — TrueNorth-approved technology — that enhance efficiency, profitability, and strategic decision-making for carriers.

Top Truck Stops in Wisconsin: Essential Pit Stops for Long-Haul Drivers

August 12, 2025

Wisconsin isn't just known for its badgers and cows—it's a frequent destination for long-haul owner-operators who need a full-service truck stop when taking breaks from the road. Here are some of our favorites.

Brokers Corner: How AI is Transforming Trucking Brokerage (and How TrueNorth Leads the Way)

AI is undeniably transforming the trucking brokerage industry. From smarter load matching and dynamic pricing to automated workflows and predictive planning, keep up to date with these tools and discover how TrueNorth is leading the way.

What Would You Do If You Were CEO of Truckstop?

“What would you do if you were CEO of Truckstop?” I’ve asked myself that question more than once over the past few years. As a new founder in the freight tech space, I examined Truckstop’s market share, acquisitions, and staying power, and I often wished I had what they had.

Top Five Eateries in California for Long-Haul Drivers

The Golden State is home to some of the best trucker-friendly eateries in the country, from legendary cafes to informal roadside joints. This guide details five spots that provide long-haul owner-operators with delicious meals and a welcoming environment.

Dispatch 101: How to Effeciently Switch Dispatchers

Dispatch is a crucial part of maintaining a profitable trucking business, so switching dispatchers can cause a lot of anxiety. Follow these steps to ensure a smooth transition with no loss to your operation.

Dispatch 101: How Owner-Operators Can Vet a Dispatch Service

Owner-operators are responsible for all parts of their business, including dispatch. Vetting the proper dispatch service can make or break a new carrier when just starting out, so be sure to use these tips to set yourself up for success long-term.

Lease vs. Buy in 2025: An Owner-Operator’s Guide to Truck Financing

To lease or buy is always an essential question for owner-operators, but also consider the current market conditions in 2025 before making your decision.